How might we... [for M. Mark]?

[Materialistic Mark] needs [a cheaper alternative for his home's power generation] because [he is interested in monetary efficiency]

Ideate to come up with questions that explore different strategies for meeting this need.

💡

The point here is to use divergent thinking to explore the widest range of potential strategies before converging a specific strategy to develop in detail.

  • How might we make our product cost-effective to ensure his purchase?
  • How might we advertise this advantage to both him and the general public?
  • How might we differentiate ourselves from other energy options, and furthermore other solar energy options?*
  • How might we ensure optimal product pricing for people of Mark's mindset?
  • How might we develop our product in a manner to support a lower price than our competitors in both nonrenewable and renewable markets?
  • How might we appeal to people like Mark who are uninterested in sustainability/green-energy?
  • How might we convince Mark of the value of sustainability/green-energy?
  • How might we prove the efficiency of our product over that of others?
  • How might we advertise the effectiveness of our product for his company’s use?