How might we... [for Normal Nancy]?

[Normal Nancy] needs [a product(green or not)] because [she has a task to complete with efficiency]

Ideate to come up with questions that explore different strategies for meeting this need.

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The point here is to use divergent thinking to explore the widest range of potential strategies before converging a specific strategy to develop in detail.

  • How might we create a cost effective for the average person?
  • How might we integrate our product into everyday life?
  • How might we make our product the best cost-wise and sustainable option?
  • How might we create both a cheap and sustainably designed/made product?
  • How might we convince Nancy to be more interested in sustainable energy?
  • How might we effectively advertise to a middle-class and relatively mindful consumer?
  • How might we make a reliable product that will work for Nancy?
  • How might we use sustainable marketing strategies to better advertise to Nancy?