Dave, a confident masculine international trekker, needs to buy simple, functional items for his trips because he wants to live a life of simplicity and without excess so that he can enjoy his travels.
Ideate to come up with questions that explore different strategies for meeting this need.
The point here is to use divergent thinking to explore the widest range of potential strategies before converging a specific strategy to develop in detail.
How might we make travelling products more convenient?
How might we make products more resilient to travelling?
How might we encourage less sustainably-motivated people to buy sustainably?
How might we reduce the exertion and frustration of travelling?
How might we market sustainable products to the more masculine demographic?
How might we aid people in leading a minimalistic life while keeping the products sustainable?
How might we utilize the resources or landmarks people come across while travelling? (Rivers, public buildings, etc.)
How might we make simple travel products for a large group of people or family?
How might we make several products not seem as cluttered or inconvenient?