Our Testing Plan

Testing Priorities

What product features will be most helpful to get feedback on?

  • Product Feature 1 — If they like the tabs by themselves or tabs in the bottles more?
  • Product Feature 2 — packaging.
  • Product Feature 3 — Individually packaged tabs or loose in a larger container?
  • Product Feature 4 — sustainable ingredients
  • Product Feature 5 — Shampoo and conditioner packaged together or separately?

Testing Strategy

What is the best way for us to get useful feedback for each of these features? What does a useful feedback look like?

Single Use Tabs/Bulk?
Individual packaged tabs/ loose
Sustainable ingredients