How might we... [for Cooper]? (Minor questions #5)

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Cooper needs a unique sustainable product because he wants to be admired for it by his younger colleagues that are into sustainability (to overcome his mid-life crisis).

  • How might we market our product such that it becomes widely known and appreciated, both by people inside and outside the sustainability community?
  • How can we design the product to be luxurious?
  • How can we design the product to be fun and enjoyable?