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How might we... [Andrew]?

[A middle-aged father named Andrew] needs [a product that indicates if a food is healthy and safe for consumption] because [he often purchases unhealthy food and misses the expiration date of his groceries.]

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Ideate to come up with questions that might seed your team's creative thinking about divergent strategies for meeting this need. The point here is to get you thinking about the widest range of potential strategies before converging on a specific strategy and exploring it in detail. Check out these Tips for examples to help you get started.

To address this need:

  • How might we encourage Andrew's kids to take part in grocery shopping?
  • How might we incorporate food education into Andrew's workplace?
  • How might we persuade Andrew and his family to check the expiration dates of their food products?
  • How might we make junk food and soda healthier?
  • How might we make Andrew a more responsible father?
  • How might we make healthy foods tastier?
  • How might we have grocery workers help Andrew with his food purchases?
  • How might we make food last longer?
  • How might we reuse expired food products in a healthy and sustainable way?
  • How might we visually notify consumers whether a food product is safe for consumption?
  • How might we package food in quantities that minimize food waste?
  • How might we create a system that points to the best foods to buy (lower waste, easy maintenance, and better health)?